![]() Tap into virtual event platform integrations to put interactivity and good old-fashioned fun at the center of the virtual booth experience. So, encourage sponsors and exhibitors to use digital gamification techniques to pique audience interest, elicit excitement, and incentivize expo booth exploration. Virtual booth idea #1: Incorporate some fun and gamesįun and friendly competition can often be the MVP of attendee engagement. Look no further than these creative virtual booth ideas and engaging event sponsorship tips. Interested in some inspiration on how to design expo areas to authentically engage attendees and ultimately provide measurable results to sponsors? It’s just a matter of reimagining the virtual booth experience to connect with and win over today’s online event audiences. ![]() In fact, today’s virtual expo booths and sponsor activations are ripe with untapped potential for event organizers and sponsors alike. And it’s all rooted in authentic engagement, with the thought being: Engage attendees and they will come –– as will meaningful value for all. While the pressure to fulfill the demand expressed in this iconic movie line still exists –– and monetary results are, of course, the end goal –– virtual event sponsors are now often playing a longer game to get there. ![]() Thanks to the rise of performance marketing and a culture of quick wins, event sponsors have long adopted that famous “Jerry Maguire”-inspired mentality: “Show me the money!” ![]()
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